I worked with the team at Pivot Marketing to create the brand and packaging for Bad Dad Brewing Co. in Fairmount, Indiana. We created the brand identity, brand language and voice, packaging, tap handles, and giveaways.
The growing collection of Bad Dad beer cans feature tongue-in-cheek names that are quintessential dad-isms and are paired with a distinct illustration style and composition. Each can also features a hidden Bad Dad joke within the legal copy.
Although we didn't intend to create a tube socks and underwear brand, the tap handle and koozie medium was so fitting for each that once the idea was out there, it was impossible to beat.
We also created a companion pizza box for the restaurant portion of the Bad Dad brewery. Instead of featuring a central illustration like on the beer cans, we used a central headline surrounded by secondary illustrations with small tweaks to the brand elements featured on the beer cans.
Creative Direction: Ryan Abegglen Art Direction: Josh Taylor Art Direction and Illustration: Adam Johnson